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Sales and Marketing Assistant

Company: Legacy Village of Tifton
Location: Tifton
Posted on: May 3, 2021

Job Description:

Position Summary:

Market the residence through building positive relationships with referral sources, qualified prospects, and educating them on the residence's philosophy and services. Guide prospects through the decision making process.

Primary Responsibilities:

Marketing

  • Seek and build positive relationships with the surrounding community, particularly referral sources.
  • Assist in educating employees as to their role in marketing and presenting the residence.
  • Join community groups and attend meetings to build good will in the surrounding area, educate members about your residence, and develop positive relationships.
  • Attend seminars, read books and publications, and participate in any company training for marketing and sales.
  • Assist with other duties as assigned.

Assist in developing and implementing an effective marketing plan to include:

  • Visiting with referral sources
  • Hosting events at the residence for qualified prospects and referral sources
  • Placing advertisements in newspapers
  • Mailing promotional information to prospects

Sales

  • Maintain up-to-date records of all communication with prospective customers using the appropriate system, and track each prospective customer from initial contact to the final decision.
  • Possess and maintain a strong knowledge of the residence, its benefits, the services provided, the customers, and employees.
  • Maintain or exceed budgeted census, deposits and move-ins.
  • Provide regular reports to the executive director regarding sales achievements, status of interested prospects, and implementation of the marketing plan.

Build positive and trusting relationships with prospects through:

  • Listening to the needs of the prospect.
  • Asking questions to acquire more information about the prospect's situation and concerns.
  • Presenting the benefits of the residence to the prospect and how the prospect's needs can be met.
  • Introducing prospects and their families to other employees, residents and families and providing opportunities for them to experience the benefits of the residence.
  • Following-up with prospects regularly, based on their needs and time frame.
  • Guiding the prospect to make a decision that best meets their needs.

Move-In Process

  • Provide the family with all move-in paperwork and ensure that it is completed and returned within the specified time frame prior to move-in.
  • Work with the wellness nurse and resident services director to schedule an assessment with the resident.
  • Inform all employees of the pending move-in date and the necessary information about the resident.
  • Assist the resident and their family with the transition process through on-going communication, sensitivity and reassurance.

Keywords: Legacy Village of Tifton, Albany , Sales and Marketing Assistant, Other , Tifton, Georgia

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